Clorox describes individuals who buy lots of cleaning products as heavy users.This is an example of how companies use benefit segmentation.
Correct Answer:
Verified
Q6: The slogan used by Apple to promote
Q7: A segmentation plan must produce segments that
Q8: The 80/20 principle implies that the majority
Q9: U.S.paint manufacturers traditionally use different formulae for
Q10: Geodemographic segmentation combines geographic,demographic,and lifestyle segmentations.
Q12: Until the 1990s,few firms practiced market segmentation.
Q13: In the United States,women tend to be
Q14: Fisher-Price developed a line of toys for
Q15: In market segmentation,individual psychographic variables can be
Q16: Generation Xers account for half of all
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