Niche marketing is a form of concentrated targeting.

Question

Quizplus · Accepted Answer

Niche marketing involves identifying and targeting a specific segment of the market that has unique needs or preferences. By concentrating marketing efforts on this specific niche, businesses can tailor their messages and products to better meet the needs of the target market. This is a form of concentrated targeting, as it focuses on a specific group rather than trying to appeal to a broad audience.

Niche Marketing Is a Form of Concentrated Targeting