All of the following are criteria for successful market segmentation EXCEPT:
A) substantiality
B) identifiability and measurability
C) accountability
D) accessibility
E) responsiveness

Name: All of the following are criteria for successful market segmentation EXCEPT: A) substantiality B) identifiability and measurability C) accountability D) accessibility E) responsiveness
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Question

Quizplus · Accepted Answer

The four criteria are substantiality,identifiability and measurability,accessibility,and responsiveness.

All of the Following Are Criteria for Successful Market Segmentation