To be useful,a segmentation scheme must produce segments that meet four basic criteria.The criteria are:
A) segmentable,targetable,reliable and valid,and homogeneous
B) tangibility,inseparable,nonperishable,and unique
C) substantiality,identifiability and measurability,accessibility,and responsiveness
D) reliability,flexibility,tangibility,and unbiased
E) complexity,compatability,relative advantage,trialability,and observability

Question

Quizplus · Accepted Answer

Useful segments should be substantial,identifiable and measurable,accessible,and responsive to different marketing mixes.

To Be Useful,a Segmentation Scheme Must Produce Segments That Meet