Altria Group Inc.'s Phillip Morris failed at another attempt to target Americans looking for a potentially safer cigarette.This market exhibits a lack of _____.
A) substantiality
B) identifiability and measurability
C) responsiveness
D) reliability
E) accessibility

Question

Quizplus · Accepted Answer

Responsiveness means that the segment responds to a marketing mix differently from other segments,which does not appear to be the case.