A health club has a new fitness program for expectant mothers.After fliers were placed at the offices of area obstetricians,classes filled up within two days.Which segmentation success criterion was most influential in the success of this promotion?
A) substantiality
B) identifiability
C) measurability
D) causality
E) responsiveness

Question

Quizplus · Accepted Answer

Responsiveness is in force when a target segment responds differently (hopefully more positively)to the marketing mix than other segments.

A Health Club Has a New Fitness Program for Expectant