Which of the following businesses would be most likely to use family life-cycle segmentation?
A) businesses that produce and market computer software and hardware
B) the snack industry
C) fast-food restaurants
D) business-to-business marketers
E) wedding planners, couples-only resorts, and day-care centers

Question

Quizplus · Accepted Answer

People in different stages of the family life cycle would be most likely getting married,going on a couples-only trip,or needing the services of a day-care center.

Which of the Following Businesses Would Be Most Likely to Use