After selecting a market for study and choosing bases for segmenting that market,the next step is to:
A) choose a basis or bases for segmenting the market
B) implement and maintain a marketing mix
C) design a marketing mix
D) profile and analyze segments
E) select target markets

Question

Quizplus · Accepted Answer

The steps in segmenting a market are (1)select a market or product category for study,(2)choose a basis or bases for segmenting the market,(3)select segmentation descriptors,(4)profile and analyze segments,(5)select target markets,and (6)design,implement,and maintain appropriate marketing mixes.

After Selecting a Market for Study and Choosing Bases for Segmenting