Sure Fit,Inc.has begun a rebranding strategy to let customers know it no longer only produces slipcovers,but now also carries a line of rugs,window treatments,and bedding.Its _____ is described as women with average annual household income of $60,000 or more.
A) market audience
B) market differentiation
C) perceived market
D) target market
E) aggregated market

Question

Quizplus · Accepted Answer

The target market is a group of people or organizations for which an organization designs,implements,and maintains a marketing mix intended to meet the needs of that group.