Chandler Kumar owns two antique stores.One is in an upscale neighborhood,and its merchandise is artfully arranged and priced to indicate product rarity.The other is in a run-down strip mall and contains some of the same type of merchandise,but the items are left in open boxes and placed haphazardly on shelves.Customers of either store have entirely different perceptions of the stores and would be surprised to know Kumar operates each of them because he uses such differing _____ strategies.
A) market integration
B) segmentation
C) targeting
D) positioning
E) market combination

Question

Quizplus · Accepted Answer

Positioning is developing a specific marketing mix to influence potential customers' overall perception of a brand,product line,or organization in general.

Chandler Kumar Owns Two Antique Stores