Products such as bleaches,aspirin,unleaded regular gasoline,and some soaps are distinguished by differences,such as brand names,packaging,color,smell,or "secret" additives.With these products,marketers attempt to convince customers their product is significantly different from the others and should therefore be demanded over competing brands.These marketers are using:
A) cannibalization
B) perceptual mapping
C) psychographic targeting
D) integrated marketing
E) product differentiation

Question

Quizplus · Accepted Answer

Product differentiation is a positioning strategy that some firms use to distinguish their products from those of competitors.

Products Such as Bleaches,aspirin,unleaded Regular Gasoline,and Some Soaps Are Distinguished