Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed.You have also been instructed to use primary data.You will:
A) gather data from Standard & Poor's General Information File
B) develop a mail survey to study your primary market
C) employ studies done by the Federal Trade Commission
D) make sure you locate Internet information by using a search engine
E) ask the National Industrial Conference Board for its latest study

Question

Quizplus · Accepted Answer

Primary data are information collected for the first time and are used to gain a better understanding of a particular problem.

Your Supervisor Has Instructed You to Conduct a Marketing Research