Computer-assisted personal interviewing and computer-assisted self-interviewing are computerized techniques for conducting:
A) CLT interviews
B) mall intercept interviews
C) e-mail interviews
D) in-home interviews
E) focus groups

Question

Quizplus · Accepted Answer

Marketing researchers are applying computer technology in mall interviewing in several ways.

Computer-Assisted Personal Interviewing and Computer-Assisted Self-Interviewing Are Computerized Techniques for Conducting