When marketing researchers for a local fitness club wanted to know consumers' intention to start a fitness program for a New Year's resolution,they used a(n)_____ with five possible answers ranging from "Most Likely" to "Least Likely" and asked that the respondent choose one.This is an example of a(n):
A) open-ended question
B) action-based question
C) sampling frame question
D) scaled-response question
E) dichotomous response

Question

Quizplus · Accepted Answer

A scaled-response question is a closed-ended question designed to measure the intensity of a respondent's answer.

When Marketing Researchers for a Local Fitness Club Wanted to Know