Kimberly-Clark has outfitted consumers with mini video cameras mounted to visors to watch consumers doing chores and shopping.Using this research approach,known as _____ research,Kimberly-Clark learned that mothers had trouble using Huggies Baby Wash to bathe their infants.The problem was that the women liked to keep one hand on their infant at all times while the Baby Wash bottle required two hands to open dispense.
A) ethnographic
B) dichotomous
C) experiment
D) survey
E) open-ended

Question

Quizplus · Accepted Answer

Ethnography,which is a form of observation research,is the study of human behavior in its natural context.

Kimberly-Clark Has Outfitted Consumers with Mini Video Cameras Mounted to Visors