Competitive intelligence allows managers to do all of the following EXCEPT:
A) predict changes in business relationships
B) forecast a competitor's strategy
C) become more efficient and effective competitors
D) guard against threats
E) eliminate the need for marketing research

Question

Quizplus · Accepted Answer

Competitive intelligence is an important tool for helping a firm overcome a competitor's advantage,but it will not eliminate the need for marketing research.

Competitive Intelligence Allows Managers to Do All of the Following