University Research Study A Regional State University Is Experiencing Declining Enrollments.The Administration Is
University Research Study
A regional state university is experiencing declining enrollments.The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations.One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program.They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.Because the students must finish the research project within a semester and do not have much money to conduct the research,which of the following would be the best quickest and least expensive method of collecting survey data?
A) in-home personal interviews
B) mail surveys
C) Internet surveys
D) marketing research aggregators
E) mall intercept interviews
Correct Answer:
Verified
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