Chef's Catalog built its reputation on selling the highest-quality baking ingredients.The catalog retailer has added a line of fine kitchen tools and wants its customers to think of the retailer as a place to buy everything needed to bake the finest breads and desserts--not just for buying the ingredients.The marketing term for changing consumers' perceptions of the Chef's Catalog is segmentation.

Question

Quizplus · Accepted Answer

Changing consumers' perceptions is called repositioning.

Chef's Catalog Built Its Reputation on Selling the Highest-Quality Baking