In terms of sales and market share,Rexona is the number-one brand of deodorant worldwide.Since it was created in Australia in 1908,it has added an antiperspirant,a stick deodorant,Rexona for Men,Rexona for Women,Rexona for Teens,and Rexona Skin Friendly.These additions are examples of:
A) product line extensions
B) product portfolio width adjustments
C) product item contractions
D) SBU expansions
E) product mix widths

Question

Quizplus · Accepted Answer

Product line extension occurs when a firm adds a product to an existing product line to compete more broadly in the industry.

In Terms of Sales and Market Share,Rexona Is the Number-One