When Crest introduced Crest for Kids,this was an example of a _____ strategy.
A) repositioning
B) product line extension
C) cannibalization
D) disintermediation
E) demarketing

Name: When Crest introduced Crest for Kids,this was an example of a _____ strategy. A) repositioning B) product line extension C) cannibalization D) disintermediation E) demarketing
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Question

Quizplus · Accepted Answer

Product line extension is the adding of additional products to an existing product line in order to compete more broadly in the industry.

When Crest Introduced Crest for Kids,this Was an Example of a _____