Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics.Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old girl.The introductions of these cosmetics are examples of the implementation of a _____ strategy.
A) portfolio breadth expansion
B) product portfolio width adjustment
C) product item contraction
D) product line extension
E) repositioned marketing mix

Question

Quizplus · Accepted Answer

Product line extension occurs when a firm adds a product to an existing product line to compete more broadly in the industry.

Cover Girl and Revlon Are Both Recognized as Leading Manufacturers