Which type of private label brand carries no evidence of a retailer's affiliation,is manufactured by a third party,and is sold exclusively at the retailer?
A) captive brand
B) complementary brand
C) cooperative brand
D) exclusive brand
E) generic brand

Question

Quizplus · Accepted Answer

This is the definition of a captive brand. This strategy allows the retailer to ask a price similar to manufacturer's brands.

Which Type of Private Label Brand Carries No Evidence of a Retailer's