Which of the following describes cooperative branding?
A) when advertising identifies a brand as a part that makes up another product
B) when two brands receive equal treatment, borrowing from each other's brand equity
C) when products are advertised together to suggest usage together
D) when advertising identifies a brand that should not be used with another product
E) when advertising identifies a family of brands

Question

Quizplus · Accepted Answer

Cooperative branding occurs when two brands receive equal treatment and borrow from each other's brand equity.

Which of the Following Describes Cooperative Branding