How Does a Political Candidate Access Earned Media

How does a political candidate access earned media?

A) The candidate agrees to debate another candidate who is running for the same office.
B) The candidate buys air time on a network television station.
C) The candidate receives coverage without paying for advertising after saying something the media thinks should be reported.
D) The candidate is considered the front-runner so the media decides to give that candidate the most coverage.
E) The candidate has more campaign financing than other candidates.