A firm's new-product strategy links the new-product development process with the objectives of the marketing departments,the business unit,and the corporation.

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A firm's new-product strategy is designed to align the new-product development process with the overall objectives of the marketing department, business unit, and corporation. This helps to ensure that new products are developed and launched in a way that supports the organization's broader goals and objectives.

A Firm's New-Product Strategy Links the New-Product Development Process with the Objectives