When Glade brand air freshener began marketing a clean linen-scented air spray,this represents which new product category?
A) repositioning strategy
B) new product line
C) addition to an existing product line
D) discontinuous innovation
E) revision to existing products

Question

Quizplus · Accepted Answer

These are new products that supplement,not replace,a firm's established line.

When Glade Brand Air Freshener Began Marketing a Clean Linen-Scented