The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new product.This is an example of a(n):
A) adoption-rate test
B) simulated (laboratory)market test
C) concept test
D) use test
E) juried consumer test

Question

Quizplus · Accepted Answer

Simulated (laboratory)market tests typically entail showing members of the target market advertising for a variety of products,and then monitoring purchase behavior in a mock or real store.

The Maker of Purell Hand Sanitizer Tested Consumers' Reactions to Its