Because Laurence did not know companies actually sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident,he paid almost $4,000 to have his dog's broken hip replaced.Once he discovered such a product existed,he perceived the insurance to be a(n):

Question

Quizplus · Accepted Answer

An innovation is a product perceived as new by a potential adopter.

Because Laurence Did Not Know Companies Actually Sold Pet Insurance