Which category of adopters adopt a new product because most of their friends have already adopted it?
A) innovators
B) early majority
C) early adopters
D) laggards
E) late majority

Name: Which category of adopters adopt a new product because most of their friends have already adopted it? A) innovators B) early majority C) early adopters D) laggards E) late majority
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This describes the late majority,who tend to rely on group norms and their adoption stems from pressure to conform.

Which Category of Adopters Adopt a New Product Because Most