LoneStar Bar & Grill is a small chain of restaurants that feature marinated steaks.The marinade is so popular that LoneStar sells it at its restaurants and also sells it at Kroger supermarkets.This is an example of intensive distribution.

Question

Quizplus · Accepted Answer

This is an example of dual distribution (multiple distribution),which occurs when a producer selects two (or more)channels to distribute the same product to target markets.To be intensive distribution,LoneStar would have to offer the product through discount stores,drugstores,supermarkets,and so on.

LoneStar Bar & Grill Is a Small Chain of Restaurants