Retailers control the six Ps of the retailing mix.The six Ps include the marketing mix plus:

Question

Quizplus · Accepted Answer

The six Ps of the retailing mix include product, price, place, promotion, personnel, and presentation. Retailers have control over all these factors to create a successful retail strategy. Option A is the correct choice as it includes personnel and presentation as additional factors that retailers need to consider.

Retailers Control the Six Ps of the Retailing Mix