Retailers such as Target and JCPenney are responding to consumer needs by changing product mixes,hours of operation,locations,and prices.These stores are changing aspects of their:
A) merchandising groupings
B) retailing mixes
C) product offerings
D) retail trade areas
E) store positioning strategies

Question

Quizplus · Accepted Answer

Retailers are altering several aspects of the six Ps of the retailing mix.See Exhibit 15.5.

Retailers Such as Target and JCPenney Are Responding to Consumer