The merchandise mix:
A) is the term used for price-bundled merchandise
B) is the term for the marketing communications used by retailers
C) refers to the six levels in a buying organization
D) describes the composition of a traditional shopping center
E) is the retailer's product offering

Question

Quizplus · Accepted Answer

The retailer's product offering is the mix of products offered to the consumers,also called the product assortment or merchandise mix.

The Merchandise Mix