Which of the following statements about a retailer's promotion strategy is true?
A) The design of the promotion strategy would be done separately from the creation of the retailing mix.
B) The goal of a retail store's promotion mix is to position the store in consumers' minds.
C) Most advertising for retailers is carried out at the national level.
D) Retailers find direct-mail marketing inefficient.
E) Retail promotion strategy does not include public relations activities.

Question

Quizplus · Accepted Answer

Promotion is part of the retailing mix and includes advertising,public relations and publicity,and sales promotions.Most advertising for retailers is carried out at the local level.Retailers have been very successful with direct marketing.

Which of the Following Statements About a Retailer's Promotion Strategy