The overall impression conveyed by a store's physical layout,decor,and surroundings is referred to as the store's:
A) atmosphere
B) merchandising mix
C) aura
D) position
E) positioning

Question

Quizplus · Accepted Answer

The main element of a store's presentation is its atmosphere,which is the overall impression conveyed by a store's physical layout,decor,and surroundings.

The Overall Impression Conveyed by a Store's Physical Layout,decor,and Surroundings