Many technologically advanced retailers are using a technique called _____ to analyze the huge amounts of data collected through their point-of-purchase scanning equipment that will enable them to better meet the needs of customers.
A) market-basket analysis
B) simulated test marketing
C) product/customer correlation analysis
D) market cross-tabulations
E) customer lifestyle analysis

Question

Quizplus · Accepted Answer

The analysis looks for products that are commonly purchased together to help retailers merchandise their stores to place products in the right places.

Many Technologically Advanced Retailers Are Using a Technique Called _____