Persuading customers to buy a higher-priced item than they originally intended to buy is referred to as:
A) suggestion selling
B) trading up
C) conversion selling
D) relationship marketing
E) interactive selling

Question

Quizplus · Accepted Answer

To avoid selling customers something they do not need or want,however,salespeople should take care when practicing trading-up techniques.

Persuading Customers to Buy a Higher-Priced Item Than They Originally