To increase its revenues,US Airways has decided to sell space on the tray tables to companies that would like to use this unique channel for their promotional messages.In terms of the promotional strategy,the tray tables will be used for:
A) implicit communications
B) publicity
C) sales promotion
D) public relations
E) advertising
Correct Answer:
Verified
Q57: Media,salespeople,or a retail store best represent which
Q58: For communication to be effective:
A) marketing managers
Q59: All of the following are elements of
Q60: Anything that interferes with,distorts,or slows the transmission
Q61: The promotional mix consists of:
A) advertising,publicity,direct marketing,and
Q63: Persuasion normally becomes the primary promotion goal
Q64: Because marketers do not control consumers' comments
Q65: For many years Jell-O gelatin has run
Q66: The goal of persuasive promotion is to:
A)
Q67: Informative promotion is generally used:
A) when memory
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