The AIDA Concept

The AIDA concept:

A) proves promotional effectiveness is an insignificant abstract term
B) demonstrates that buyers go through nine stages on the way to making a decision
C) is a model effectively showing that advertising can move people to the purchase stage
D) is a model for reaching promotional goals that propels consumers along the four
Stages of consumer involvement with a promotional message
E) is a budget plan based on the effectiveness of various promotional mixes in achieving certain objectives