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AT&T Offered Customers Who Purchased a Blackberry a $100 Rebate

Question 32

Multiple Choice
AT&T offered customers who purchased a Blackberry a $100 rebate if they signed up for a 2-year service contract. This is an example of:

AT&T offered customers who purchased a Blackberry a $100 rebate if they signed up for a 2-year service contract. This is an example of:


A) motivational selling
B) a trade promotion
C) a push strategy
D) personal selling
E) a sales promotion

Correct Answer:

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