To overcome low redemption rates for coupons,marketers are doing all of the following EXCEPT:
A) issuing fewer coupons and using more everyday low pricing
B) shortening the time the coupon can be redeemed to create a feeling of urgency
C) requiring multiple purchases to redeem the coupon
D) distributing single all-purpose coupons that can be redeemed for several brands
E) using instant coupons on product packages
Correct Answer:
Verified
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