When a retailer offers a price-matching guarantee,it is signaling to the target market that it is positioned as a low-price dealer.

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By offering a price-matching guarantee, the retailer is indicating that it is willing to match or beat the prices offered by competitors, thereby positioning itself as a low-price dealer. This is likely to appeal to customers who are price-sensitive and are looking for the best deals available.

When a Retailer Offers a Price-Matching Guarantee,it Is Signaling to the Target