High purchase prices may create feelings of pleasure and excitement in consumers.

Question

Quizplus · Accepted Answer

According to the theory of consumer behavior, high purchase prices can create a perception of prestige and status for the consumer, which can lead to feelings of pleasure and excitement. Additionally, some people may enjoy the process of researching and acquiring expensive products as a form of self-expression or identity formation. However, it is important to note that not all consumers will feel this way and some may experience feelings of regret or dissatisfaction after making a high-priced purchase.

High Purchase Prices May Create Feelings of Pleasure and Excitement