Behavioral targeting technology is being used by Internet retailers to offer different prices and promotional offers to different customers based upon their Internet and browsing habits. One potential downside to this practice is:
A) lack of profits
B) consumer privacy
C) cost
D) reliability of the system
E) competitive pressure

Question

Quizplus · Accepted Answer

Many activists are encouraging the Federal Trade Commission to set up a federally regulated "Do Not Track" list to make consumer opt-outs easier.

Behavioral Targeting Technology Is Being Used by Internet Retailers to Offer