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David Likes New Balance Running Shoes

Question 140

Multiple Choice

David likes New Balance running shoes.However,when he stopped by the Foot Locker to buy a new pair of running shoes he notice that Nike had a new pair of running shoes that cost $350.To David the higher price of the Nike shoe indicated that it would be a better pair of running shoes.This is an example of:


A) premium pricing
B) price lining
C) prestige pricing
D) exclusive pricing
E) selective pricing

Correct Answer:

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