For which of the following situations would a price-skimming strategy be most appropriate?
A) the addition of a new comic book series with an obviously gay hero
B) the introduction of a new brand of bottled water
C) the elimination of demand for low wattage light bulbs
D) the introduction of a unique,roomy automobile model that has extremely low energy and fuel costs
E) the introduction of a Barbie Olympic champion doll by Mattel and the International Olympic Committee

Question

Quizplus · Accepted Answer

The automobile will justify a price-skimming strategy because the manufacturer will need to recoup R&D costs,and it will take several years for the competition to catch up.

For Which of the Following Situations Would a Price-Skimming Strategy