By definition, the marketing process of defining a certain place or market niche for a product relative to competitors and their products and then using the marketing mix to attract certain market segments is known as:

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The marketing process of defining a certain place or market niche for a product relative to competitors and their products is called positioning. This involves creating a unique image and value proposition for the product that sets it apart from competitors in the minds of the target market. The marketing mix refers to the various tactics and strategies that are used to implement the positioning, such as product features, pricing, distribution, and promotion. Branding is a related concept that involves creating a distinctive name, design, and image for a product or company. Database marketing involves using data to target and personalize marketing messages to specific customer segments. Personal selling refers to the use of salespeople to communicate with and persuade potential customers to buy the product.

By Definition, the Marketing Process of Defining a Certain Place