In order to generate exchanges with consumers, healthcare plan marketers use the four elements of the marketing mix: product, price, place (distribution), and

Question

Quizplus · Accepted Answer

The fourth element of the marketing mix in this context is promotion, which refers to any communication or advertisement used to generate interest in a healthcare plan. This can include advertising, direct marketing, personal selling, and other methods that aim to attract and retain consumers. Therefore, the best answer is C) promotion.

In Order to Generate Exchanges with Consumers, Healthcare Plan Marketers