Which of the following statements about strategic planning is true?

Question

Quizplus · Accepted Answer

Strategic planning refers to the process of developing a long-term strategy for an organization that integrates the plans of marketing, production, and other functional areas. It is focused on achieving the organization's goals and objectives, allocating resources effectively and efficiently, and gaining a competitive advantage. It is not primarily focused on the master production schedule or material requirements plan, nor is it solely focused on personnel development and acquisition of long-lead-time materials. Additionally, strategic planning is not a top-level planning activity that is isolated from other planning activities, but rather it should be integrated with other operational and tactical planning efforts. Therefore, only statement B is true as it highlights the role of strategic planning in integrating marketing and production plans.

Which of the Following Statements About Strategic Planning Is True