The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:

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Quality function deployment is a process that involves gathering data about customer needs and wants and using it to guide the design and planning of a new product or service. This ensures that the product or service will meet the needs of customers and be successful in the marketplace. Quick response programs, total quality management, and early supplier involvement are all related to quality management but do not specifically involve gathering customer data for product or service design.

The Process of Gathering Data About What Customers Need and Ensuring